Friday, February 10, 2006

Quick note: TV commercial Reggaeton

Last week I caught the tail end of a commercial for an album of Reggaeton hits, and it took me a minute to realize that the commerical was in English (the songs were, of course, in Spanish)

Fascinating, that Reggaeton, which is itself highly influenced by two English speaking cultures (Reggae from Jamaica, mon! and the rhythm from hip-hip USA, baby!) should be made distinctly Latino (in this case, that is, Puerto Rican) and then re-presented into American mainstream.

I hope it grows. I truly do. I hope that it indicates the blending of all our cultures into a wonderfully disentanglable mix.

Reggaeton is simply a part of ingléspañol.

VG

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